google display network
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
Tags Ad NetworkAd ServerAdvertiserAgencyAPACAudience BuyingB2BBehavioural TargetingBharad RameshDataDigital MarketingDisplayDSPExchange Newsfacebookgooglegoogle display networkMedia BuyingMobileMSNOnline MarketingphilippinesPublisherreal time buyingRich MediaRTBSingaporeSouth East AsiaStarcomStarcom MediaVest Groupthird party dataTrading DeskyahooYouTube
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
Tags Advertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than using traditional sales channels.
Can you give an overview of your role and remit within Google APAC?
I am responsible for the Google suite of technology products that agencies use to plan, buy, optimise and report on their display advertising here in [...]
Tags Ad Exchangead exchangesAd NetworkAd Serverad servingAd Trading DeskAdvertiserAgencyAPACasiaasia pacificAustraliachinaCPMDatadata driven displaydisplay advertisingdoubleclickDSPDynamic Ad Optimisationdynamic creative optimizationExchange Newsgooglegoogle display networkjapanMedia BuyingOnline videoPublisherRTBSingaporeSSPStuart Spiteriyeild managersYouTube