In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic. Originally, when trading of digital display inventory began through ad networks, it was a way [...]

The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same time, there is a focus on reinvigorating shifting audiences and reaching viewers in the ways they want to be reached. Following [...]

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver targeted messaging to its fragmented audience. This year, broadcasters are more focused than ever on embracing programmatic TV. ExchangeWire talks [...]

Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have [...]