Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a success of it.
You’d be hard-pressed in 2016 to find a more popular digital advertising metric than time, and for good reason. The amount of time that someone spends with an advertisement is likely the strongest indication of impact, relevance, [...]
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