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  • Taptap Launches CTV Solution Powered by Location Intelligence

    News

    Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting. Taptap’s [...]

  • Overwolf Acquires NitroPay, Becoming Leading Ad Tech Platform Globally for Gamers

    News

    Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic [...]

  • Navigating the New Advertising Landscape

    News

    The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding off on the deprecation of third-party cookies on Chrome due [...]

  • Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

    News

    Adform, the most powerful and safe media buying platform built for game changers, today (8th May, 2024) announces its growing partnership with VIOOH, one of the leading premium global digital out-of-home (DOOH) marketplaces. This strategic alliance sees Adform's DSP integrate [...]

  • Xapads Launches in The UK With Appointment of James  Eppinger as Country Head

    News

    Xapads, the leaders in advanced programmatic and innovative ad-tech solutions, today (8th May, 2024) announces the appointment of James Eppinger as Country Head, UK as it expands its operations into the market and looks forward to scaling its growth  across [...]

  • Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint 

    News

    On today’s news digest: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint  For the first time on Tuesday, Disney Plus and Hulu have posted a profit. Disney’s earnings report shared that both [...]

  • MINT prosegue la sua crescita internazionale e avvia una partnership con 3 Zinnen Dolomiti

    News

    MINT, SaaS company internazionale leader nell’ Advertising Resource Management (ARM), ha annunciato una nuova partnership con 3 Zinnen Dolomiti, il comprensorio sciistico in più rapida crescita in Alto Adige. La partnership mira a ottimizzare la gestione delle attività pubblicitarie delladestinazione turistica e a supportare l'azienda nell'implementazione di un approccio basato su dati e intelligenza artificiale per [...]

  • Onetag Continues 2024 Expansion with Strategic New Hires

    News

    Cookieless curation AI-powered programmatic platform Onetag today (May 7th, 2024) announces the appointment of Mabroor Ahmad as sales director, supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the [...]

  • Digital Element Named Winner of the Coveted Global InfoSec Awards 

    News

    Digital Element, the global IP geolocation and audience insights leader, today (6th May, 2024) announced the company has won the Groundbreaking Cybersecurity Analytics and the Publisher’s Choice of Threat Intelligence awards from Cyber Defense Magazine (CDM), the industry’s leading electronic [...]

  • Ogury Names Lawrence Horne as Country Director UK

    News

    Ogury, the leader in advertising solutions fueled by exclusive data grounded in privacy, today (May 7th, 2024) announced the appointment of Lawrence Horne as country director UK. Horne will be in charge of Ogury's operations in the region, leading the [...]

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