×

Latest Stories

  • Five Reasons Why Mobile In-Game Advertising Grabs Attention

    News

    Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention. In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]

  • Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

    News

    In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

  • British Broadcasters to Challenge Streaming with Freely; TikTok a Pool for Pirated Movies

    News

    In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]

  • Managing First-Party Data through the Privacy Age: Q&A with Dan Richardson, Yahoo

    News

    With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss the shifting landscape of data and identity.  In this exclusive Q&A, Richardson outlines how changes to data management are impacting brands [...]

  • WhatsApp Denies Reported Move to Ads; Google Gears up to Release ChatGPT Rival

    News

    In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

  • Industry Review 2024: Making Attention Pay

    News

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [...]

  • Industry Review 2024: Sustainability - time to take responsibility

    News

    ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

  • Industry Review 2024: Can Gaming Reach its Potential?

    News

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]

  • Industry Review 2024: What's the Future of TV?

    News

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]

  • Industry Review 2024: Curation’s Time to Shine?

    News

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

Older Entries
Newer Entries