Latest Stories

• How Contextual AI Impacts Campaign Performance

  3 years ago News

  

  In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

• Positive Social Impact in Advertising: Q&A with Sigma Software

  3 years ago News

  

  Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]

• UK to Launch New Regulation to Tame "Wild West" of Crypto; Getir to Acquire Sinking Rival Gorillas

  3 years ago News

  

  In today's ExchangeWire news digest: the UK government finalises new regulation to control the cryptocurrency industry; Getir prepares to acquire competitor firm Gorillas; and crypto giant Circle cancels its USD$9bn (~£7.34bn) deal to go public. UK government finalises plans to tame [...]

• Providing the Support to Tackle New Challenges – Q&A with Frederic Liow, AlgoriX

  3 years ago News

  

  After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]

• New Zealand to Make Tech Platforms Pay for News; OpenAI Chatbot Impresses with Writing Skills

  3 years ago News

  

  In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]

• CTV: the Trends for 2023

  3 years ago News

  

  In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]

• ExchangeWire’s 2023 predictions

  3 years ago News

  

  December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

• The Stack: Amazon Shutters Wholesale Distributor in India; Meta Fined by Irish DPC

  3 years ago News

  

  This week: Amazon Distribution to shut down in India, Meta fined by Irish DPC over data privacy… Another troublesome week for ad tech began with the news that Amazon is closing its wholesale distributor in India. By shuttering Amazon Distribution, the [...]

• The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'

  3 years ago Podcast

  

  On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure. In this special episode, Nano [...]

• EU Threatens Twitter with Fine Over Compliance; Amazon’s Hardware Teams First to be Hit as Tech Giant Downsizes

  3 years ago News

  

  In today's ExchangeWire news digest: the EU threatens Twitter with a significant fine over its lack of compliance with online legislation; Amazon’s hardware teams are the first to be hit as the tech giant downsize; and Foodpanda partners with Huawei. Twitter [...]