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Predictions 2022: The Future of Measurement and Attribution
In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry. The focus for 2022 will be testing The death of the cookie [...]
Predictions 2022: Publishers & First-Party Data Part 1
In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data. Bolstering the value of first-party data will help [...]
China Mobile Pull Off Mega Shanghai Listing; Tencent Divest Shares in Sea Ltd
In today's ExchangeWire news digest: China Mobile have raised USD$9bn (£6.6bn) in Shanghai listing; Tencent have divested holdings worth USD$3.01bn (£2.2bn) in Sea Ltd; OpenSea have raised USD$300m (£221.6m) in a Series C round. China Mobile raise USD$9bn (£6.6bn) after pulling [...]
Tencent Take a Stake in Monzo; India's Antitrust Watchdog Orders Apple Investigation
In today’s ExchangeWire news digest: Tencent Holdings have taken a small stake in Monzo; The Competition Commission of India have instructed an investigation into Apple’s business methods; and LinkedIn's data security lawsuit has been dismissed. Tencent take a stake in Monzo [...]
Microsoft Acquire AT&T's Xandr; Partnership with Alibaba Cloud Computing Suspended
In today’s ExchangeWire news digest: AT&T Inc. have agreed to sell Xandr to Microsoft for an undisclosed fee; Chinese regulators have suspended a partnership with Alibaba Cloud Computing over claims they failed to promptly report a cybersecurity vulnerability; and Rec [...]
China Mobile Anticipate CN¥56bn in Shanghai Listing; TikTok Venture into Food Commerce Market
In today’s ExchangeWire news digest: China Mobile aim to raise CN¥56bn (£6.6bn) when they list in Shanghai; TikTok have branched out into the food delivery market with the announcement of TikTok Kitchen; and Meta file a lawsuit to identify individuals [...]
Predictions 2022: Audio & Conversational
In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to develop in the coming year in the wake of sustained [...]
Apple Seeking Dismissal from CCI; Palantir to Shift Entire UK Data Processing from US
In today’s ExchangeWire news digest: Apple are seeking a dismissal over claims they have damaged competition in India; Palantir are hoping to shift their entire UK data processing operations from the US before the "regulatory tsunami"; and Kurly have raised [...]
Blockchain-Enabled Gaming: Q&A with Don Norbury, Shrapnel
Following their USD$10.5m (£7.93m) funding round earlier in November, ExchangeWire speaks to Shrapnel head of studio Don Norbury on how the developer will use the investment and how blockchain-enabled gaming is set to evolve. How will the funding be used to [...]
SenseTime Postponed IPO; Big Tech to be Responsible for Ads
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SenseTime have postponed their IPO; UK lawmakers want big tech to be accountable for ads on their platform; [...]
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