Latest Stories

• The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

  2 years ago News

  

  Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]

• LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

  2 years ago News

  

  London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]

• TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads 

  2 years ago News

  

  This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

• Mastercard's Snigdha Nandan on United Airlines, Black Friday, and Google

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire's research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines' mulling targeted ads, record Black Friday online spend, and [...]

• Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

  2 years ago News

  

  Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

• Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in  DOOH

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]

• La empresa de tecnología de publicidad en vídeo en línea AdPlayer.Pro informa los resultados del tercer trimestre de 2023

  2 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha anunciado los resultados del tercer trimestre de 2023 de la empresa. Según el anuncio, lo más destacado de julio a septiembre de 2023 fue la transición en la [...]

• AdPlayer.Pro Online Video Ad Tech Company Reports Q3 2023 Results

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results. According to the announcement, a major highlight from July to September 2023 was the transition in the company's leadership. Namely, Ms. Natalie Romankina, former [...]

• ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future 

  2 years ago News

  

  The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

• Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q 

  2 years ago News

  

  In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q…  Channel 4 considers tapping into emergency credit facility  Channel 4’s chief executive, Alex Mahon, has said that the [...]