Latest Stories

• Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth

  4 years ago News

  

  In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]

• CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

  4 years ago News

  

  In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

• Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews

  4 years ago News

  

  In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]

• Is CTV a Playground for Contextual Ads?

  4 years ago News

  

  With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]

• Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea

  4 years ago News

  

  In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]

• 3 Reasons Why In-Game Advertising is Perfect for Brand-Building

  4 years ago News

  

  In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]

• Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact

  4 years ago News

  

  Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]

• Life in the FAST Lane: Can SVOD Compete?

  4 years ago News

  

  Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]

• BuzzFeed Shuts Down News Department; UK to Introduce New Big Tech Regulator

  4 years ago News

  

  In today's ExchangeWire news digest: BuzzFeed announces redundancies as it closes down its News division; the UK government is expected to announce legislation for a new big tech regulator; and PDD Holdings' Temu app enters several markets in Europe. BuzzFeed calls [...]

• The Stack: Cautious Optimism in IPA Bellwether Q1 23, Google to Integrate AI into Ad Campaigns

  4 years ago News

  

  This week: the latest IPA Bellwether report shows modest growth for marketing budgets, Google announces plans to use generative AI in its ad campaigns... The IPA Bellwether Report for Q1 23 hit the headlines this week. The mood remains cautious, but [...]