Latest Stories

• Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode

  4 years ago News

  

  In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]

• The Big Picture: Measurement in CTV

  4 years ago News

  

  CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]

• The Global Audience Data Landscape is About to Change Dramatically

  4 years ago News

  

  In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]

• Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes

  4 years ago News

  

  In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [...]

• Uber Reports 29% Growth YOY; Google and LinkedIn Co-Founders Launch Pi Chatbot

  4 years ago News

  

  In today's ExchangeWire news digest: Uber Technologies reports a 29% rise in revenue for Q1 2023; Google and LinkedIn co-founders launch a new AI chatbot, Pi; and Bluesky emerges as a viable rival to Twitter. Uber reports boosted revenue for Q1 [...]

• Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

  4 years ago News

  

  In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

• Why the Future of Ad Measurement Will be Attention-First

  4 years ago News

  

  In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

• Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy

  4 years ago News

  

  In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

• The Stack: Microsoft-Activision Blocked in UK, Apple Wins Against Epic Games in Appeals Court

  4 years ago News

  

  This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's CMA took the momentous decision this week to block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard over cloud gaming concerns. The [...]

• ITV’s Patrick Kelly on Cookie Use, Newsworks’ ‘Trust Calculator’, and Streaming Ads Demand

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and [...]