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IMPACT+ Expands Senior Leadership Team with New Chief Marketing Officer
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has recently appointed James Jones as chief marketing officer, to help advance education and understanding of sustainability practices in advertising. Working closely with the company’s co-founders, Jones will build [...]
AlgoriX to Unveil New Prebid SaaS Solution at DMEXCO 2023
AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [...]
Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI
In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma. It could be argued that Connected TV (CTV) is the most [...]
Could Shorts Cannibalise YouTube’s Core Business?; FTC Wins Administrative Ruling Against Intuit
In today's ExchangeWire news digest: YouTube Shorts may risk killing the platform's core business; the FTC wins an administrative ruling against software firm, Intuit; and Chinese app stores prevent publishers from launching new apps unless they adhere to mandatory disclosures. Shorts [...]
Blue Billywig Unveils Breakthrough Feature for Open Web Content Engagement & Monetisation
Blue Billywig is excited to introduce 'Shorts,' a modern and dynamic new feature within their comprehensive video platform, designed to meet the changing needs of content creators and publishers in the digital age. This feature allows users to harness the [...]
The Evolution of the Supply Chain: Q&A with Jason Barnes, PubMatic
“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in 2017. The industry deserves to be recognised for these efforts, however we now face a new set of challenges.” Ahead of [...]
Microsoft Pulls Teams from Office Amidst EU Probe; AI21 Labs Secures Funding from Google, Nvidia
In today's ExchangeWire news digest: Microsoft unbundles Teams from Office; Israel's AI21 Labs raises £122m in a series C funding round; and Klarna reports it turned a profit in May this year. Microsoft to cut Teams out of Office Microsoft has stated [...]
ExchangeWire on "Choice Fatigue", GPTBot, and Telcos v Streamers
On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join head of content John Still to discuss "choice fatigue" for video viewers, publishers blocking OpenAI's GPTBot, and telcos pushing for streamers to cover [...]
The Stack: Instacart to go Public? ; PDD Holdings' Revenue Surges 66%
This week: Instacart reportedly preparing IPO; PDD's revenue up by two-thirds... Can you believe it's September already? As the season starts changing and we head into (please God!) chillier days, Instacart shows no signs of cooling down, with reports the company [...]
The Future of Ad Networks
“Will three-martini lunches make a comeback?” This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]
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