Latest Stories

• NumberEight Introduces New Demographic Targeting at Scale Using AI Intelligence

  2 years ago News

  

  NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data, NumberEight has reimagined user identity management, enabling precise prediction of users' behavioural [...]

• RAAS LAB Redefines Consumer Engagement with Launch of Innovative Display Technology

  2 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (July 26th, 2023) announces its UK launch. Founded by two entrepreneurs, Steph Hallam and Thomas Ives, the company already has an impressive roster of clients, [...]

• A Leading Privacy-Friendly Analytics Vendor Piwik PRO Introduces its Reinvented Customer Data Platform

  2 years ago News

  

  The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [...]

• UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market

  2 years ago News

  

  In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]

• PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media.  Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]

• Se7en Partners with Appswim Studio to Expand it's Owned & Operated Portfolio

  2 years ago News

  

  Se7en announced the signing of a joint venture agreement with App Swim. With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps.  As part of the agreement, Se7en has acquired Subway [...]

• Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down

  2 years ago News

  

  In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]

• Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time

  2 years ago News

  

  Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [...]

• Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads

  2 years ago News

  

  In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]

• The Stack: Musk Launches AI Start-Up as ARK Cuts Stake in Twitter

  2 years ago News

  

  This week: Elon Musk enters AI race with xAI, ARK writes down its stake in Twitter... Another dicey week for some big names in the tech industry. In the latest episode of the Elon Musk experience, the billionaire announced the launch [...]