Latest Stories

• SmartFrame Technologies’ Image-Streaming Network Grows by 200 Million Images

  2 years ago News

  

  SmartFrame Technologies, a UK-based tech start-up that is redefining the digital image standard, is excited to announce a major enhancement to its offering, thanks to a new partnership with leading German-based photography agency, action press international. The partnership allows online publishers [...]

• Clinch’s Flight Control Secures Double Win at 2023 Digiday Technology Awards

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, has earned the title of Best Marketing Automation Platform at the 2023 Digiday Technology Awards for the second year in a [...]

• Sweet Spot: What The Cricket World Cup Could Mean for Advertisers

  2 years ago News

  

  Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events. In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]

• Netflix Reappoints Susan Rice to Board; Instacart to Target Reduced Valuation Range at IPO

  2 years ago News

  

  In today’s ExchangeWire news digest: Netflix announces Susan Rice's return to its board of directors; Instacart to target a drastically lower valuation ahead of IPO; and China is on track to remain the world’s leading e-commerce market. Susan Rice reappointed to [...]

• Industry Review 2024: All You Need To Know

  2 years ago News

  

  ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]

• Agencies’ Faith in Google Tested; Meta Bolsters Threads’ Offerings as Users Nosedive

  2 years ago News

  

  In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [...]

• New Whitepaper from IMPACT+ Aims to Educate Ad Industry on Measures to Tackle Carbon Emissions

  2 years ago News

  

  IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, has issued a new whitepaper aiming to educate and support the industry’s efforts to reduce carbon emissions in the digital advertising sector. The report reveals the drastic [...]

• Zeotap’s Matt Bennathan on Infillion Buying MediaMath, TikTok’s Mixed Results, and AI Law

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion's purchase of MediaMath, TikTok's growth, UK AI law, and more. Infillion [...]

• The Stack: Olso Quashes Meta Injunction Request; AI21 Labs Secures $155m in Funding

  2 years ago News

  

  This week: Meta prohibited from unconsented ad targeting, AI21 Labs cinches USD$155m (~£122m) in funding... In a win for fair ad targeting, the Oslo District Court dismissed Meta's plea for an injunction against an ad targeting ban imposed by Norway's data [...]

• MBC Media Solutions (MMS), Viaccess-Orca & Equativ Partner to Connect Brands Through Shahid’s Premium Content Globally

  2 years ago News

  

  MBC Media Solutions (MMS), the commercial arm of MBC Group — the largest and leading media company in the Middle East and North Africa — announced its partnership with Viaccess-Orca & Equativ to empower the monetisation of Shahid, MBC GROUP’s [...]