Latest Stories

• Media, Marketing & Commerce Investment Series - Part 3: IPO

  4 years ago News

  

  In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]

• Media, Marketing & Commerce Investment Series - Part 2: M&A

  4 years ago News

  

  In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]

• Preparing for a Cookieless Future with Contextual Advertising

  4 years ago News

  

  In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]

• TV Streaming Usage Up 13%; Mailchimp Reportedly Mulling $10bn Sale

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]

• Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Facebook are restructuring their ads [...]

• Future Acquire Dennis Publishing; ForeVR Games Raise USD $8.5m

  4 years ago News

  

  In today's ExchangeWire news digest: Future have acquired Dennis Publishing for £300m; ForeVR Games raise total seed funding of USD $8.5m; and LATAM ecommerce startup Nuvemshop have reached a value of USD $3.1bn.   Future publisher acquire Dennis Publishing The Week and Minecraft [...]

• Media, Marketing & Commerce Investment Series - Part 1: Funding

  4 years ago News

  

  In part one of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in funding rounds over 2021 for their insight into how venture and corporate funding is evolving across the sectors. Key statistics [...]

• CMA Oppose Facebook Giphy Deal; Roblox Acquire Guilded

  4 years ago News

  

  In today's ExchangeWire news digest: the CMA have voiced opposition to Facebook's planned takeover of Giphy; Roblox have acquired the team behind gaming chat platform Guilded; and US gaming revenue hit $4.6bn in July.   CMA condemn Facebook Giphy acquisition The Competition and [...]

• Mailchimp Reportedly Mulling $10bn Sale; Element Raise $30bn

  4 years ago News

  

  In today's ExchangeWire news digest: Mailchimp are reportedly contemplating a sale that could value the email marketing giant at USD $10bn; Matrix protocol-based messaging app Element raise USD $30bn in a series B funding round; and Tencent Music have beaten [...]

• TV Streaming Usage Up 13%; Apiary Acquire Stake in MediaSense

  4 years ago News

  

  In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]