Latest Stories

• The Future of UK Advertising in the Cookieless Era

  4 years ago Podcast

  

  Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]

• The Future of Digital Advertising’s Media Supply Chain: Q&A with PubMatic

  4 years ago News

  

  Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media supply chain, how it will adapt to new privacy regulations, and the role [...]

• UK Government Launches New App to Spot Online Spies; Amazon Lambasted for Discrimination in New York

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government launches Think Before You Link app to weed out spies on social networks; Amazon faces legal action in New York over complaints of discrimination; and Tencent posts its steepest decline in profits [...]

• Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

  4 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

• Disney+ to Partner with Family-Friendly Advertisers; China Hints at Easing Tech Crackdown

  4 years ago News

  

  In today's ExchangeWire news digest: Disney+ reveals it will not partner with advertisers that clash with its family-friendly brand; China signals towards easing its crackdown on the tech sector; and Google reveals it will offer a no-cost option for its [...]

• Why User Consent and First-Party Data are Vital to the Future of Advertising

  4 years ago News

  

  Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]

• Context, cooperation and evolution: what we learned at ATS Madrid 2022

  4 years ago News

  

  ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

• Google Faces Legal Action for Use of NHS Data; Microsoft Fights for Talent by Boosting Pay

  4 years ago News

  

  In today's ExchangeWire news digest: Google faces legal action for using NHS data without patients' consent; Microsoft boosts employee compensation to retain talent; and Meta announces its plans to test end-to-end encryption for the Quest VR messenger app.   Google faces legal action [...]

• In Solving for Third-Party Cookies, We Can Solve for So Much More

  4 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]

• Social Media Giants Implored to Archive Ukraine War Content; Musk Reports Twitter Deal is “On Hold”

  4 years ago News

  

  In today's ExchangeWire news digest: US politicians implore social media giants to archive content about the Ukraine war; Elon Musk announces his deal to takeover Twitter is "on hold"; and Netflix looks to live-streaming as Switzerland backs "Lex Netflix" funding [...]