Latest Stories

• Nexxen's Josif Zanich on Notable Ad Tech Trends in the APAC Region

  2 years ago News

  

  Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  2 years ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

• Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

• Curation for the Ad Tech Nation: An Overview

  2 years ago News

  

  An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

• South Korea Tapped for Major E-Commerce Growth; Alphabet Slashes Robinhood Stake

  2 years ago News

  

  In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]

• Connatix Integrates with Google's Display & Video 360

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video [...]

• Pinterest And LiveRamp To Power Better Campaigns With Seamless Activation In Additional Countries

  2 years ago News

  

  LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

• RAAS LAB Strengthens Senior Leadership Team by Appointing New Strategic Growth Manager

  2 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]

• ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

• Paytm CEO Buys 10.3% in Ant Financial; BintanGo Leans into Live Commerce

  2 years ago News

  

  In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]