Latest Stories

• Facebook Explore WhatsApp Ads; Tencent Sued by China Over WeChat Youth Mode

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]

• CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Wendy McEwan, CMO Council Asia Member and media and marketing veteran, joins ExchangeWire’s Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter are [...]

• US Propose Open App Market Act; VerSe Raise Over $450m

  4 years ago News

  

  In today's ExchangeWire news digest: the Open App Markets Act is proposed in the US; Josh and Dailyhunt parent-company VerSe Innovation have raise USD $450m in a series I round; and HotelPlanner and Reservations.com have agreed to merge and go [...]

• Untangling the Web: Q&A with Alkimi Exchange

  4 years ago News

  

  In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how [...]

• Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide

  4 years ago News

  

  In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

• Tencent Sued by China Over WeChat Youth Mode; Hootsuite Acquire Heyday

  4 years ago News

  

  In today's ExchangeWire news digest: Tencent are hit with legal action from the Chinese government over allegations that their WeChat messaging app fails to protect underage users; Hootsuite acquire Heyday for USD $48m; and InstaCarro raise USD $23m in a [...]

• Facebook Explore Putting Ads in WhatsApp; Loship Raise $12m

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+".   Facebook mull bringing ads to WhatsApp Facebook [...]

• Ad Spend to Rise, Say Zenith; Samsung's Profits Rise Amid Chip Demand

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zenith’s latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; high demand for memory [...]

• ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they cover: - Programmatic spend and investment is rising [...]

• Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think

  4 years ago News

  

  In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]