Latest Stories

• Oslo Court Denies Meta's Injunction Request; Google Settles US Play Store Complaint

  2 years ago News

  

  In today's ExchangeWire news digest: Meta's request for an injunction against a ban from Datatilsynet is denied; Google quietly closes a class action lawsuit concerning its Play Store; and Barb announces it will take over CFlight from early 2024. Meta's injunction [...]

• IAB Europe Releases Pan-European Definitions & Guide to Retail Media

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media.  This groundbreaking initiative created by IAB [...]

• LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

  2 years ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced the appointment of Michael Hudes as its new president and chief executive officer (CEO). Hudes will also serve as a member of the company's board of [...]

• LightBoxTV Rolls Out Total TV Solution to Simplify CTV Advertising

  2 years ago News

  

  LightBoxTV, the leading CTV planning and analytics platform, announces the expansion of its offerings with the introduction of a full-service Total TV Solution. Built on its proprietary technology platform, this comprehensive solution allows clients to entrust LightBoxTV with their media [...]

• Big Tech Braces for Digital Markets Act Update; Arm Increases IPO to up to $51 a Share

  2 years ago News

  

  In today's ExchangeWire news digest: tech firms in the US prepare for EU regulators' update to the Digital Markets Act; Arm increases its IPO to USD$47 - USD$51 (~£37 - £40) a share; and Baidu announces the imminent release of [...]

• The MadTech Podcast Special: Building a Better Internet and Advertising Industry

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Yahoo's John McNerney (managing director, AUSEA) and Matt Farrington (APAC head of partnerships and investment) join ExchangeWire's John Still to discuss how to build a better internet and advertising industry. Together, McNerney, Farrington, [...]

• First-id Delighted to Attend this Year's DMEXCO

  2 years ago News

  

  First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany.  As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]

• IMPACT+ Expands Senior Leadership Team with New Chief Marketing Officer

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has recently appointed James Jones as chief marketing officer, to help advance education and understanding of sustainability practices in advertising. Working closely with the company’s co-founders, Jones will build [...]

• AlgoriX to Unveil New Prebid SaaS Solution at DMEXCO 2023

  2 years ago News

  

  AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [...]

• Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI

  2 years ago News

  

  In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma. It could be argued that Connected TV (CTV) is the most [...]