Latest Stories

• Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief

  2 years ago News

  

  In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]

• The Stack: Microsoft Announces Chat API, Disney+ Down 4 Million Subscribers

  2 years ago News

  

  This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]

• Beeler.Tech’s Rob Beeler on Pulse Premier, The Guardian's Contextual Deal, and UK AI Regulation

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Rob Beeler, founder & CEO of Beeler.Tech joins ExchangeWire's research lead Mat Broughton and CEO Rachel Smith to discuss Pulse Premier, the Guardian's contextual targeting deal, and more. TikTok ad product goes halves [...]

• Clinch Named to AdExchanger's 2023 Top 50 Programmatic Power Players List

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]

• MGID Bolsters US Leadership Team Amid Expansion in the Region

  2 years ago News

  

  MGID, the global advertising platform, has announced the appointment of Ryan Stewart as head of publisher acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth [...]

• RevOps Barometer H1 2023: What the Industry Thinks

  2 years ago News

  

  Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [...]

• Blue Billywig & Applicaster Collaborate on Streaming TV App for Leading Regional Broadcaster

  2 years ago News

  

  Blue Billywig and Applicaster are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands. Blue Billywig has worked with Omroep Brabant since 2009 to take their video [...]

• Join the Yieldfest Programmatic Research Forum 2023

  2 years ago News

  

  Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London.  The conference offers [...]

• Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

  2 years ago News

  

  Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).  Advertisers and media buying [...]

• The Current Retail Media Landscape

  2 years ago News

  

  Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]