Latest Stories

• IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement

  2 years ago News

  

  IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The [...]

• Sichtbarkeit war gestern: Ogury launcht modernste Aufmerksamkeitsmessung

  2 years ago News

  

  Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, [...]

• Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention

  2 years ago News

  

  Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [...]

• Aller au-delà de la visibilité : Ogury rend disponible les outils de mesure de l’attention les plus pointus du marché

  2 years ago News

  

  Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de mesure de l'attention au niveau de leurs campagnes, grâce à des intégrations avec des acteurs de référence dans le domaine [...]

• Más allá de la visibilidad: Ogury implementa innovadoras técnicas de medición de la atención.

  2 years ago News

  

  Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas de medición de la atención a nivel de campaña, a través de integraciones con los líderes de la economía de [...]

• Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

  2 years ago News

  

  Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [...]

• The MadTech Sketch: The Cookie Cliff Is Coming. What Are You Going To Do Now?

  2 years ago News

  

  The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]

• Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth

  2 years ago News

  

  Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. The partnership will focus on accelerating ad tech and martech solutions in the [...]

• Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising

  2 years ago News

  

  Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).  The collaboration allows media buying agencies, small businesses, and startups using [...]

• Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App

  2 years ago News

  

  In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]