Latest Stories

• Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3

  2 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

• Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën 

  2 months ago News

  

  Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca, el engagement y el tráfico a la web. Citroën inició una nueva ‘revolución francesa’ a finales de año porque, hasta entonces, los vehículos [...]

• mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

  2 months ago News

  

  mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

• Digest: The Guardian Introduces Consent or Pay Model; Meta’s Community Notes to Begin 

  2 months ago News

  

  Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]

• DoubleVerify Expands Regional & Global Operations with Three Appointments

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK.  Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]

• WeAre8’s Laura Chase on UK Agencies, Roblox Facing Backlash from Creator Studios and Google’s Premium AI-Only Search Engine 

  2 months ago Podcast

  

  On this MadTech Podcast, Grianne Reid is joined by John Still and Laura Chase, managing director at WeAre8, to discuss the latest in media and marketing. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, [...]

• Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

  2 months ago News

  

  Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]

• The Stack: This Week in Big Tech 

  2 months ago News

  

  Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find today’s MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [...]

• MadTech Sketch: The Rise of the Super Signal Aggregator

  2 months ago News

  

  Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]

• Can UK Commerce Become the Next Advertising Powerhouse?

  2 months ago News

  

  David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]