Latest Stories

• Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

  2 months ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]

• Digest: Google to Acquire Cybersecurity Startup Wiz for $32bn 

  2 months ago News

  

  Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

• Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance

  2 months ago News

  

  Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads.   “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]

• Azerion Launches Hawk DSP in the US

  2 months ago News

  

  Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]

• Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA

  2 months ago News

  

  Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

• iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers 

  2 months ago News

  

  iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

• PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments

  2 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

• Axis & StreamKey Partner to Elevate Video Advertising

  2 months ago News

  

  Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]

• Digest: Disney+ joins Barb Advanced Campaign Hub

  2 months ago News

  

  Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

• Rising Ballers’ Eni Shabani on the Power of Social Media, Making Meaningful Connections and Keeping Audiences Engaged 

  2 months ago Podcast

  

  In this podcast special, head of content John Still is joined by Eni Shabani, founder of Rising Ballers.  Shabani expands on:  How the power of social media has transformed the way individuals and businesses connect with their audience  Strategies that can ensure social [...]