Latest Stories

• Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

  2 years ago News

  

  In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

• Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion

  2 years ago News

  The Swiss technology provider goTom is expanding the team in order to support its internationalisation efforts. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March. goTom, founded in 2015 [...]

• Onetag Expands UK Sales Operations with New Hires

  2 years ago News

  

  Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]

• Why the Future of Ad Measurement Will be Attention-First

  2 years ago News

  

  In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

• Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy

  2 years ago News

  

  In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

• IMPACT+ Launches in the UK with Azerion Partnership to Tackle Carbon Emissions in Online Advertising

  2 years ago News

  

  IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

• Making Science Launches Trust Generative AI Built on Google Cloud Platform & OpenAI

  2 years ago News

  

  Making Science, a digital acceleration company has launched Trust Generative AI, a generative artificial intelligence platform that integrates with OpenAI and Stable Diffusion to provide secure AI generative content validation and optimisation. The platform solves two main challenges facing users [...]

• The Stack: Microsoft-Activision Blocked in UK, Apple Wins Against Epic Games in Appeals Court

  2 years ago News

  

  This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's CMA took the momentous decision this week to block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard over cloud gaming concerns. The [...]

• ITV’s Patrick Kelly on Cookie Use, Newsworks’ ‘Trust Calculator’, and Streaming Ads Demand

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and [...]

• MediaMath Announces Two New VP Business Development Hires in EMEA

  2 years ago News

  

  MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [...]