Latest Stories

• CAN’s Harriet Kingaby on Meta’s Ad Opt Out, TikTok Harm Concerns, and Publisher Data

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta offering an ads opt out, TikTok being accused of harming young [...]

• Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag

  2 years ago News

  

  Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

• ShowHeroes Group Appoints Tanya Priyank as VP International Growth & Better Media

  2 years ago News

  

  Tanya Priyank is assigned as VP of international growth & better media, taking on new responsibilities and adding to her previous role as director of international growth & better media. Tanya will be growing ShowHeroes Group’s presence on a global [...]

• NPR to Leave Twitter After “State-Affiliated” Label; YouTube Pulls Plug on Shopping Channel During Testing

  2 years ago News

  

  In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its shopping plaform; and Singaporean authorities turn to data from Singpass to help tackle and prevent fraud. NPR leaves Twitter over "inaccurate" [...]

• Minute Media Signs an Advertising Partnership with Smile Wanted

  2 years ago News

  

  Smile Wanted, the independent and cookieless curated marketplace, announces a partnership with Minute Media Smile Wanted works with more than 1000 premium sites in France and abroad (Germany, Spain, Italy, Belgium, United Kingdom, United States, Canada, etc.) by offering its publisher [...]

• Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

  2 years ago News

  

  Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

• Why Modern Marketers Should Embrace Connected TV in 2023

  2 years ago News

  

  In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV. Connected TV (CTV) refers to a device that connects to or is embedded in a [...]

• Sports Streaming Part 2: Future All-Stars?

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

• Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory 

  2 years ago News

  

  Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

• South Korean Fines Google ₩42.1bn; Twitter "No Longer Exists" as Musk Merges with X Corp

  2 years ago News

  

  In today's ExchangeWire news digest: Google fined in South Korea for stifling rival app store; Elon Musk merges Twitter with X Corp on the road towards creating an "everything app"; and Masayoshi Son reportedly prepares to sign off on a [...]