Latest Stories

• Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse

  2 years ago News

  

  In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use of publisher data; and Gopuff relies on rivals firms to help with deliveries. Disney closes metaverse unit Walt Disney Co. has shuttered [...]

• Evorra Partners with Crimtan to Power Next-Generation Compliant Addressable Audience Targeting

  2 years ago News

  

  Evorra, the simplest to use next-generation SaaS audience platform for brands and agencies, has partnered with Crimtan, the global programmatic data solutions company, to spearhead the use of compliant and addressable audience building and activation for Crimtan’s brands in the [...]

• Taboola Named One of Campaign’s Top 100 Best Places to Work for 2023

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced it has been named among the Best Places to Work within Campaign’s top 100 list across the advertising and marketing industry. Earning a place on this year’s prestigious [...]

• First Citizens Buy SVB; Twitter Value Declines

  2 years ago News

  

  In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]

• Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023

  2 years ago News

  

  New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]

• Unlocking the True Revenue Potential of Retail Media

  2 years ago News

  

  In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

• How Data is Shaping Dynamic DOOH

  2 years ago News

  

  As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

• The Stack: TikTok Banned from Government Devices in UK, Pledges to Protect User Data

  2 years ago News

  

  This week: TikTok banned from UK ministers' devices, promises new measures to protect user data... Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [...]

• The MadTech Sketch: Dissecting the Pmax Sausage

  2 years ago News

  

  The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]

• The Road to ATS Singapore: What's Shaping APAC in 2023

  2 years ago Podcast

  

  For this week's The MadTech Podcast, we're bringing you the highlights from the panel discussion from The Road to ATS Singapore. At this exclusive event, our expert panel shared their perspectives on what areas are shaping APAC in 2023. Panel Lindsay Rowntree, COO, ExchangeWire (moderator) Caroline [...]