Latest Stories

• The Stack: TikTok Banned from Government Devices in UK, Pledges to Protect User Data

  2 years ago News

  

  This week: TikTok banned from UK ministers' devices, promises new measures to protect user data... Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [...]

• The MadTech Sketch: Dissecting the Pmax Sausage

  2 years ago News

  

  The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]

• The Road to ATS Singapore: What's Shaping APAC in 2023

  2 years ago Podcast

  

  For this week's The MadTech Podcast, we're bringing you the highlights from the panel discussion from The Road to ATS Singapore. At this exclusive event, our expert panel shared their perspectives on what areas are shaping APAC in 2023. Panel Lindsay Rowntree, COO, ExchangeWire (moderator) Caroline [...]

• PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions  

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]

• Blis Announces Groundbreaking New Partnership with Vodafone Business

  2 years ago News

  

  Blis is the audience-first platform that doesn't rely on personal data. Blis Audience Explorer is now even more robust, thanks to the anonymised and aggregated data and cutting-edge algorithms from Vodafone. As part of the partnership, Vodafone can assist Blis [...]

• Yieldbird is Now Entering the UK Market

  2 years ago News

  

  We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]

• Tencent Shows Recovery as Revenue Grows; Shein to be Investigated in South Africa

  2 years ago News

  

  In today's ExchangeWire news digest: China's Tencent shows signs of recovery as it reports 0.5% revenue growth; South African authorities launch an investigation into fast-fashion giant Shein; and the SEC charges eight celebrities over their endorsement of cryptocurrencies. Tencent revenue up [...]

• Piwik PRO a Leading Vendor of Privacy-Friendly Analytics Passes USD$11m (£8.9m) ARR Introduces New CEO & Strategy 

  2 years ago News

  

  The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins. With the change in management, the company will introduce a revamped product strategy that pushes Piwik PRO [...]

• Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy

  2 years ago News

  

  In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

• ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach” 

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]