Latest Stories

• IDFA Changes Drive Advertisers to Android; Facebook Cracks Down on QAnon

  5 years ago News

  

  In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

• Post-COVID Ad Fraud to Hit 45%-55% in India; Communications Council Relaunches as ACA

  5 years ago News

  

  In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]

• IAB Europe Completes Switchover to TCF v2.0

  5 years ago News

  

  One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]

• New Huawei Ban May Disrupt Tech Supply Chain; Havas Becomes First Agency to Join Prebid

  5 years ago News

  

  In today's ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the global tech supply chain; Havas Media Group becomes the first media agency to join Prebid; and JCDecaux launches a new [...]

• Facebook Launches Events Feature; ACCC Rebuts Google's Code Warnings

  5 years ago News

  

  In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant's services at risk; and research from Nielsen finds [...]

• Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]

• Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week’s episode: - Walmart has launched a new [...]

• ByteDance Turns to Reliance for TikTok India Deal; UK Gov Considers Political Ad Labels

  5 years ago News

  

  In today's ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey [...]

• Old TikTok Violated Google App Store Policy; Badshah Highlights Influencer Ad Issues

  5 years ago News

  

  In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]

• Ad Tech Firms Urges W3C to Rein in Big Companies; Google Launches 'People Cards' in India

  5 years ago News

  

  In today's ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called 'people cards' in India; and the EU [...]