Latest Stories

• Musk Seeks USD$3bn for Twitter Debt; ASML Head Calls for “Sensible” Controls on Chips to China

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk explores raising USD$3bn (~£2.4bn) to pay off Twitter debt; the head of Europe's ASML calls on The Hague for “sensible” controls on chip exports to China; and Injective launches USD$150m (~£121.4m) ecosystem fund. Musk [...]

• EMPIRE Partners with Anzu to Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup

  2 years ago News

  

  American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”. Kizz Daniel became synonymous with [...]

• Bidstack Launches Dedicated Sports Division and Signs Multi-Year Deal with SimWin Sports

  2 years ago News

  

  Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. [...]

• Evorra Grows to Over 145 Million Compliant, Addressable Audiences

  2 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]

• DOJ Sues Google to Challenge Market Dominance; ByteDance Pushes Douyin into China's E-Commerce Sector  

  2 years ago News

  

  In today's ExchangeWire news digest: the US Justice Department takes legal action against Google; ByteDance-owned Douyin makes major strides into China's e-commerce industry; and Apple bolsters its offerings to distance itself from Google. DOJ sues Google to break up ad business The [...]

• Introducing MarigoldTM: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty

  2 years ago News

  

  Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand.  Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]

• Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts that Pose Risks for Publishers and Brands

  2 years ago News

  

  Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]

• Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

  2 years ago News

  

  PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

• The MadTech Podcast Special: Demystifying Web3

  2 years ago Podcast

  

  On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the [...]

• 83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads - Teads

  2 years ago News

  

  Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [...]