Latest Stories

• Digest: Latest DOJ Proposal Still Calls for Google Breakup; TikTok US Business Close to Sale?

  2 months ago News

  

  Today’s digest looks at the DOJ’s revised proposed judgement to remedy Google’s search dominance, Google removing diverse language from its Responsible AI team webpage, and a potential sale on the horizon for TikTok’s US business.  Latest DOJ Proposal Still Calls for [...]

• Turning Data into Solutions with the All In Census 

  2 months ago News

  

  With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion Lead of the Advertising Association, discusses the importance of reflecting the multifaceted nature and identity of our society in the [...]

• Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

  2 months ago News

  

  The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

• First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

  2 months ago News

  

  As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]

• Digest: Google Experiments with AI-Only Search Engine; EU Pushes Back on US Antitrust Regulation Criticism  

  2 months ago News

  

  Today's news digest looks at Google experimenting with a new AI-only search feature, the EU pushing back on criticism from the US over its antitrust regulation, as well as the Competition and Markets Authority deciding against formally investigating Microsoft's partnership [...]

• Shirley Marschall on Social Platforms Protecting Child Users' Privacy, Amazon Defying an Economic Blackout and Walmart’s Retail Media Network 

  2 months ago Podcast

  

  In this MadTech Podcast episode, Aimee Newell Tarín and John Still are joined by independent ad tech expert Shirley Marschall to discuss the latest in media, marketing, and commerce.  They look at The Information Commissioner’s Office investigations into TikTok, Reddit and [...]

• What’s Really Powering Ad Tech in 2025? Insights from Women at the Forefront

  2 months ago News

  

  As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, what’s actually working? To answer this, we spoke with women leaders driving [...]

• The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI 

  2 months ago News

  

  We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]

• Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution

  3 months ago News

  

  Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]

• Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

  3 months ago News

  

  Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]