Latest Stories

• The Stack: A Big Week for Google 

  2 months ago News

  

  This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers and regulators intensified their efforts in the industry. In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking [...]

• Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

  2 months ago News

  

  Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the company’s commitment to delivering enterprise-grade data security, confidentiality, and operational [...]

• NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

  2 months ago News

  

  NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform.  This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]

• DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google’s Search Partner Network

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 8th, 2025) announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending [...]

• Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

  2 months ago News

  

  Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]

• The Wires 2025: Third Wave of Judges Revealed 

  2 months ago News

  

  As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries… As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For [...]

• Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States 

  2 months ago News

  

  In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act. LinkedIn introduces New Video [...]

• DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising [...]

• Perion Announces Preliminary First Quarter 2025 Results

  2 months ago News

  

  Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...]

• StackAdapt Launches Biggest Product Update to Date

  3 months ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...]