Latest Stories

• Adnami Appoints Sophie Spencer as UK Agency Sales Director

  2 years ago News

  

  Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]

• The Evolution of OOH

  2 years ago News

  

  By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

• Adsquare & Scoota Expand Partnership

  2 years ago News

  

  Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]

• Denstu to Acquire Tag in £533m Deal; Washington Post Launches Game to Boost Subs

  2 years ago News

  

  In today’s ExchangeWire news digest: Dentsu to buy Tag for £533m; Washington Post launches new game to boost subscriber base; and the US JIC moves towards new measurement standards for premium video. Denstu strikes deal to purchase Tag Japanese marketing behemoth Dentsu [...]

• Adelaide Metrics & Sharethrough Partner to Offer Attention-Based Curated Inventory

  2 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads [...]

• Azerion Expands Manchester Team to Strengthen Regional Presence

  2 years ago News

  

  Azerion, the digital entertainment and media platform, today (March 6th, 2023)  announces the appointment of two new hires to its Manchester team, expanding the company’s Northern footprint as Dave Mullan and Emma Hart join the company as account managers. They [...]

• Digiseg Appoints Monetisation Veteran to Lead Publisher Sales

  2 years ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed  Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark.   With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]

• NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

  2 years ago News

  

  NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]

• Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

• Commerce Media: The Anatomy Of a Utility Publisher

  2 years ago News

  

  Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]