Latest Stories

• ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]

• Data Compliance with The Media Trust; AppNexus; and G+J EMS

  6 years ago Podcast

  

  This week's edition of The MadTech Podcast was recorded in front of a live audience in Cologne, with special guests Matt O'Neill, General Manager, Europe, The Media Trust; Marius Rausch, VP & Managing Director Central Europe, AppNexus, A Xandr Company; [...]

• Automation, its Impact on People & our Collective Responsibility

  6 years ago News

  

  Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]

• Transparency & Real-Time Auditing: Q&A with Namit Merchant, Media.net

  6 years ago News

  

  'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire [...]

• The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough

  6 years ago News

  

  Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation [...]

• Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook [...]

• Digital Video & Connected TV: Q&A with Chris Bennett, Pixability

  6 years ago News

  

  There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? [...]

• Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s [...]

• Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?

  6 years ago News

  

  Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) - exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad [...]

• Forward's Alessandra Di Lorenzo Discusses Amazon Buying Sizmek, Google Limiting Ad Blocking & Bayer In-Housing Programmatic

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, CEO, Forward, to discuss the latest madtech news and trends. On this week's episode: - This week Amazon acquired Sizmek's ad server [...]