Latest Stories

• Powerlinks' Kevin Flood Discusses Why DTC Brands Are Embracing TV Ads, The IAB Adspend Report & Social Platform Results

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest madtech news and trends. This week: – Why DTC brands are learning to love TV [...]

• IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]

• Understanding ITP: Q&A with Matthew Pepper, Sub2

  6 years ago News

  

  Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple's Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad [...]

• Overcoming Challenges Within Programmatic & Publishing: Q&A with Pierre Chappaz, Teads

  6 years ago News

  

  The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend [...]

• Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with [...]

• BidSwitch's Barry Adams Discusses Epsilon, Sellers.json & Hulu's Stake Buyback

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends. This week: - Why Publicis are buying Epsilon - The IAB [...]

• The Pivot Back to the Ad-Funded Model

  6 years ago News

  

  It seems like every day there is a media or tech company launching a streaming service. This week was Disney's turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company [...]

• Pinterest IPO: Prospects for Advertisers

  6 years ago News

  

  2019 has long promised to be a bumper year for IPOs, with Lyft going public earlier in the year (28 March), reportedly due to be followed by companies such as Zoom, Slack, Global Switch, and the much-hyped Uber. One IPO, [...]

• IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects

  6 years ago News

  

  Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17 April. Report Highlights Total marketing budgets upwardly revised to +8.7%, their [...]

• ExchangeWire Hires New Editor

  6 years ago News

  

  Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, [...]