Latest Stories

• Managing Publisher Challenges: Q&A with Rhys Denny, RedBud

  6 years ago News

  

  The current digital ecosystem can be a harsh place for publishers with squeezed margins, tectonic shifts in government regulation, and untrustworthy vendors, among other challenges. However, with preparation, appropriate organisation, and optimisation, there are still plenty of opportunities to be [...]

• Blockchain in Digital Marketing: Q&A with Jack Smith, GroupM

  6 years ago News

  

  Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech industries, ranging from security to healthcare. However, despite distributed ledger technology (DLT) being billed by some as the future of [...]

• Copyright Law & Global Data Policies: Q&A with Finn Raben, ESOMAR

  6 years ago News

  

  2019, thus far, has been a tumultuous year within the European advertising ecosystem with wide-reaching copyright directives and the looming, yet turgid, prospect of Brexit. There are also uncertain times ahead within global data policy, with the upcoming EU ePrivacy [...]

• lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

  6 years ago News

  

  lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers [...]

• The Trade Desk's Anna Forbes Discusses IBM Offloading Martech, Lastminute.com Launching Consultancy & Sizmek

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest madtech news and trends. In this week's episode: - IBM selling their marketing [...]

• Ad Tech: Keep Calm & Carry On

  6 years ago News

  

  Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

• Fraternité Is the Main Message of ATS Paris 2019

  6 years ago News

  

  On Wednesday 3 April, ExchangeWire presented ATS Paris 2019 in front of some of the finest minds within the French digital advertising industry. Whilst the range of vendors, agencies, and publishers was highly diverse, a few core themes began to [...]

• Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year

  6 years ago News

  

  Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel [...]

• Collaboration Can Make 2019 the Year of the Unified ID

  6 years ago News

  

  The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent [...]

• As Programmatic Moves from Adolescence to Adulthood, What’s the Role of Private Marketplaces?

  6 years ago News

  

  Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust in the open market and regulatory maturity, will PMPs retain [...]