Latest Stories

• The Stack: Binance Bails on FTX, Meta Cuts 11,000 Staff as Revenue Nosedives

  3 years ago News

  

  This week: Binance abandons its merger deal with FTX, Meta cuts its workforce by 13%... This week saw major players in ad tech rocked by the fallout of plummeting profits and a post-pandemic slump. Cryptocurrency exchange Binance offered a lifeline to [...]

• Quantcast Leads the Wires Awards 2022

  3 years ago News

  

  Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [...]

• ThoughtLDR’s Tamara Sword on VR in the Metaverse, the DMA, and TikTok’s Gaming Channel

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the role of VR in the metaverse, the implementation of the EU's DMA, and TikTok's move [...]

• CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing

  3 years ago News

  

  CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of [...]

• "The Opportunities are Endless": The Present and Potential of Audio

  3 years ago News

  

  From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a [...]

• Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]

• Meta Culls 11,000 Staff as Revenue Plummets; Binance Abandons FTX Merger

  3 years ago News

  

  In today’s ExchangeWire news digest: Meta reduces its workforce by about 13% as Mark Zuckerberg concedes the company’s revenue was “much lower than expected”; FTX sits on the brink of collapse after its merger with Binance falls through; and Disney+ [...]

• The Power and Potential of CTV - Q&A with Steve Broadhead, Unruly

  3 years ago News

  

  In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

• Binance & FTX Merger Deal Agreed; Microsoft Faces New Antitrust Complaint from EU

  3 years ago News

  

  In today's ExchangeWire news digest: FTX agrees to merge with Binance; a new antitrust complaint launches against Microsoft in Europe; and TikTok overhauls its US operations against a slumped digital advertising industry. Crypto Giants Binance and FTX Merge Two of the world’s [...]

• Evorra Adds Senior Data & Platform Expert to its Global Team

  3 years ago News

  

  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]