Latest Stories

• GDPR Ushers in New Era of Customer Empowerment & Engagement

  7 years ago News

  

  Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy [...]

• Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label Sales

  7 years ago News

  

  RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label [...]

• Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]

• GDPR Sees Online Players in High-Stakes Gamble

  7 years ago News

  

  By using 'legitimate interest', online publishers and vendors are playing Russian roulette with their users' data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on 'legitimate interest' to cover their use [...]

• Has GDPR Killed Programmatic?

  7 years ago News

  

  After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit, which took place just before the deadline (22 May) made a few final predictions about [...]

• Retailers Know Too Much; CRM Battling for Budget

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of [...]

• How Brands Are Benefitting from Esports – Q&A with Minute Media

  7 years ago News

  

  Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights [...]

• AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex

  7 years ago News

  

  AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: [...]

• Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

  7 years ago News

  

  TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business; and Zynga Grabs Gram Games for USD$250m.  Voodoo Gets Some Help from Goldman There is a [...]

• Getting the Measure of Programmatic

  7 years ago News

  

  Programmatic has a measurement problem. P&G chief brand officer Marc Pritchard sent shockwaves through the industry with demands for improvement in this important area; and evidence is emerging that underlines just how tricky the thorny issue of measurement is for [...]