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Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids
Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to effectively address market challenges. What are the main trends in programmatic [...]
CDP: The Core of Communications Transformation
On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]
Hivestack Appoints Hector Gonzalez as Chief Revenue Officer, US & LATAM
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 20th, 2022) announced the appointment of Hector Gonzalez as chief revenue officer (CRO) for the US and LATAM regions. Bringing over 20+ years of [...]
ByteDance Valuation Down a Quarter in 12 Months; BeReal Explores Paid Features to Sidestep Ads
In today's ExchangeWire news digest: TikTok owner ByteDance sees its valuation drop by a quarter in 12 months; BeReal disregards ads in favour of paid in-app features; and Shopee slashes jobs once again as revenue wilts. ByteDance value slips to USD$300bn TikTok [...]
IAS Partner with Good-Loop to Offer Carbon Emissions Measurement for Digital Advertisers
Integral Ad Science, a global leader in digital media quality, today (September 20th, 2022) announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns. The partnership will [...]
DMEXCO is Back: Here's Everything You Need to Know
DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [...]
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