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Les Curated Deals au Cœur de la Collaboration Entre Weborama & Equativ
Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]
Curated Deals at the Heart of the Collaboration Between Weborama & Equativ
Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]
Musk Given Green Light to Amend Twitter Countersuit; Truss to Water Down UK Online Safety Bill
In today's ExchangeWire news digest: Elon Musk is granted permission to amend his countersuit against Twitter; UK prime minister Liz Truss announces "tweaks" are needed to the proposed Online Safety Bill; and India's Evolve receives financial backing from Meta and [...]
ID5 Names Caitlin Borgman Chief Commercial Officer
ID5, the world’s leading identity solution provider, has announced that Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]
IAB Europe Releases New Guide to Ecommerce
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe. The Guide, which [...]
Manadge Partners with Amnet France to Enhance Transparency
Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform. Through Manadge's [...]
Ferris the Zero Waste App Becomes the Latest Publisher to Join The Goodnet
Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be [...]
US Tech Firms Blocked from Building in China for 10 Years; Microsoft Backs Kalanick’s CloudKitchens
In today's ExchangeWire news digest: the US bans tech firms from building in China for the next 10 Years; Microsoft backs controversial entrepreneur Travis Kalanick’s CloudKitchens startup; and tech firms in South-east Asia launch the region's first anti-counterfeit consortium. US bars [...]
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