Latest Stories

• IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]

• Adsquare Partners with DSP Displayce

  3 years ago News

  

  June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]

• Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm

  3 years ago News

  

  In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...]

• Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement

  3 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]

• Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric

  3 years ago News

  

  Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]

• IAB GCC's MENA Digital Adspend report: what the industry is saying

  3 years ago News

  

  IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]

• Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market 

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [...]

• The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments

  3 years ago Podcast

  

  On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]

• DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

  3 years ago News

  

  DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]

• New IAS Data Shows Contextually Relevant Ads Drive Attention

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a study conducted in partnership with Tobii, the global leader in eye-tracking and pioneer in attention computing, to understand how display [...]