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Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce
In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, [...]
Keeping Up with Data Governance: Q&A with Adrian Newby, CTO Crownpeak
The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this Q&A with ExchangeWire, Adrian Newby (pictured below), CTO, Crownpeak, talks about the appropriate consent and ePrivacy measures going forward, and [...]
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to [...]
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility
Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled [...]
Retargeting – The Gift That Keeps on Giving
As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]
IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts
Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights - Internet [...]
Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?
In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide [...]
Understanding How Retailers Use Location Data: Q&A with Rippll
Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews, Doug Chisholm, CEO, Rippll, outlines how retailers are leveraging this information, what more they can be doing with their location [...]
The Realities of Extended Reality – Q&A with Joel LaMontagne, CEO, Trivver
Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the [...]
The Business of Voice Assistants in the Retail Sector
In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt their online content strategies for the new world of ‘conversational commerce’. The hype around voice-driven [...]
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