Latest Stories

• RTB House Announces its Membership of the GARM Initiative

  3 years ago News

  

  RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]

• Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...]

• Cannes Lions Special: Zelensky Calls on Ad Industry to Address Ukraine War; Greenpeace Activist Storms Stage

  3 years ago News

  

  Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...]

• CMA Urges UK to Diverge From EU Tech Law; Meta Agrees to Alter Algorithm to End Discrimination Case

  3 years ago News

  

  In today's ExchangeWire news digest: the chief of the CMA has warned the UK could become a "rule taker" of EU tech regulation; Meta agrees to change its ad system to following accusations of enabling housing discrimination; and Apple updates [...]

• Newsroom AI launches Conversational Content Creation Platform Under the Name of Public

  3 years ago News

  

  Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public.  The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]

• Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year

  3 years ago News

  

  Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The study of 2,002 UK and Irish adults who consume podcasts at least monthly found [...]

• Blis Secures Investment from LDC to Accelerate Global Expansion

  3 years ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (June 21st, 2022) announced that LDC, the UK’s leading mid-market private equity firm, has entered into an agreement to make a significant investment in the company. LDC’s investment will [...]

• Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold

  3 years ago News

  

  In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) threshold after sinking to USD$17,592 (£14,368.8); and Cloudflare fixes an international outage that took numerous sites offline.   Snap [...]

• Good-Loop & Scope3 Partnership Provides Marketers With Tools to Decarbonise Entire Programmatic Supply Chain

  3 years ago News

  

  Global ad tech platform Good-Loop today announced it has partnered with Scope3, the source of truth for supply chain emissions data, in a deal that enables digital marketers to easily measure, offset and reduce the entire, end-to-end carbon footprint of [...]

• Hivestack Launches North Asia’s First Programmatic Digital Out-of-Home (DOOH) Campaign in the USA

  3 years ago News

  

  June 21st, 2022 - Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via open exchange through the Hivestack DSP. The campaign [...]