Latest Stories
Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC
With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]
Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale
Evorra, an SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional USD$1M (£857.8m)pre-seed investment by York.IE to further pursue its vision to enable responsible data marketing at scale. “We are fortunate to have [...]
Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]
Digiseg Appoints Programmatic Veteran Andrew Furst Chief Commercial Officer
Digiseg, the global leader in privacy-first household demographic data, has appointed Andrew Furst as chief commercial officer based in Copenhagen, Denmark. With an extensive background in both the agency and publisher business, including hands-on programmatic skills, Andrew joins from GumGum where [...]
FTC Sues Data Broker Selling Geolocation Data; Elon Musk Seeks Twitter WhistleBlower
In today's ExchangeWire news digest: the FTC sues an Idaho data broker for selling sensitive geolocation data; Elon Musk seeks information on Twitter's alleged security flaws from a company whistleblower; and Indonesia's GoTo acquires a local cryptocurrency exchange. FTC sues data [...]
ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin
On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]
Blessings & Challenges: Interview with Sonal Patel, Quantcast
In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]
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