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China Mobile Market Requires Right Local Ad Experience
Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]
Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture
The pace of change in retail is continuing to gather relentless momentum. RetailTechNews spoke to John Zealley (pictured below), senior managing director and industry lead, consumer goods and services, Accenture, during FUTR2020 to outline some of the biggest changes in retail and what retailers [...]
It's a Misconception that Blockchain Isn't Scaleable for Digital: Q&A with Ian Kane, Ternio
The London Media Exchange (LMX) announces it has entered into a partnership with Ternio, to provide verification and transparency into media costs. LMX, the first European forwards and options market, is partnering with the blockchain-based transparency solution for programmatic advertising to evaluate [...]
Defining & Refining the Intelligent Customer Experience
In this piece for RetailTechNews, Jesse Himsworth (pictured below), vice president of strategy and integrated solutions, Clearlink, discusses why instead of treating online and offline as two totally separate experiences, businesses need to think about them as one continuous experience. [...]
97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital
A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of digital advertising, as programmatic advertising started its steady rise. With recent, greater challenges having taken the fore, the creative-versus-programmatic debate [...]
The Changing Face of the Retail Experience
There are very few areas of retail that are not feeling the force of changes in technological habits from consumers. In this piece exclusively for RetailTechNews, Philip Briffett, senior director of partnerships at VoucherCodes, outlines the technologies that are driving [...]
The Quest for a Better Bidder
As the complexity of media buying has grown proportionally to the explosion of available advertising inventory, there’s been a parallel evolution of advertising technology leading to the evolution of the demand-side platform or DSP, writes Mark Grether (pictured below), CEO, Sizmek, [...]
In a Post-GDPR World, Who Will Be the Emission Cheaters of Ad Tech?
The GDPR will require ad tech companies to make substantial changes to their tech and business models. The question being asked by Maciej Zawadziński (pictured below), CEO of Clearcode, is will they comply, or will they follow in the footsteps of [...]
Truth – or Just the Latest Buzz-cabulary?
'Blockchain' is shouted from all rooftops. But is the encrypted, infinitely expandable chain of data sets the solution to the issues programmatic advertising is currently facing? Marco Ricci (pictured below), CEO, Adloox, wants to get the discussion started. Very [...]
The Rapid Pace of Change in Payments: Q&A with Ubamarket
Payment solutions have come a long way from cash and chip-and-pin, and high-profile technology, such as Amazon Go, is making it one of the most watched areas of retail. In this interview, RetailTechNews speaks to Will Broome (pictured below), CEO & [...]
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