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IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF)
IAB Europe today (13th May) announced that it is withdrawing its request for suspension of the execution of the decision issued by the Litigation Chamber of the Belgian Data Protection Authority (“APD”) on IAB Europe and the Transparency & Consent [...]
Bitcoin Price Crashes to Half its Peak Value; NSO Group Accused of Stonewalling Enquiries
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Bitcoin's price sinks to as cryptocurrency flounders; NSO Group faces accusations of stonewalling queries about its business operations; [...]
Essence's Aarti Bharadwaj on the AMI Framework, Personalisation, and Analytics Consulting
On this week's MadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the DAA's new AMI framework, personalisation, and consumers paying for an ad-free internet. Bharadwaj also shares [...]
Scibids Helps Charlotte Tilbury Beauty Reduce Cost Per Acquisition (CPA)
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]
Making Science & Silverbullet Group Announce Joint Venture
Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]
smartclip Acquires Realytics to Form Joint Offer and Accelerate the Convergence of Video Advertising Ecosystems
smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of [...]
Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme
In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]
the7stars Wins Combined UK Creative & Media Account for Cunard
Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]
US Court Passes Controversial Social Media Law; SoftBank's Vision Funds Shed ¥3.5tn
In today's ExchangeWire news digest: a US appeals court has passed the controversial HB 20 law concerning content moderation on social networks; SoftBank reports record losses of ¥3.5tn from its two Vision Funds; and Apple loses its status as the world's [...]
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