Latest Stories

• VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers

  3 years ago News

  

  VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [...]

• New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content [...]

• Sharethrough Partners with Scope3 to Launch its First Green Media Products

  3 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]

• Good-Loop Raises Almost £4M For Good Causes By Getting People To Watch Ads

  3 years ago News

  

  Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]

• Mindset & Strategy: Unlocking Retail Media Opportunities

  3 years ago News

  

  Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the upper- and lower-funnel opportunities offered by retail media. I have so much to say on this topic that I had a [...]

• Big Tech Fights to Halt Antitrust Bill; Twitter Says Antitrust Waiting Period for Musk Deal has Passed

  3 years ago News

  

  In today's ExchangeWire news digest: tech companies lobby Congress to block a 'self-preferencing' anitrust bill that could stifle their market power; Twitter states that the waiting period for antitrust investigations into its deal with Elon Musk has now passed; and [...]

• Mobile Advertisers Have Their Say On Privacy-First Marketing - New Tenjin Report

  3 years ago News

  

  Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]

• Can Contextual Targeting Help Brands to Build Trust with Audiences?

  3 years ago News

  

  In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

• Twitter Keeps Durban on Board; ‘Buy Now, Pay Later’ Purchases Soar to USD$120bn

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter acts against shareholders to keep Egon Durban on its board; global 'buy now, pay later' purchases skyrocketed [...]

• Pixalate Releases New CTV Ad Supply Chain Trends Report

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]