Latest Stories

• Mobile Economic Forum Appoints Cheetah Digital’s Andy Gladwin as Ambassador

  3 years ago News

  

  Prestigious global trade body selects Cheetah Digital’s mobile thought leader Andy Gladwin as premier MEF Ambassador London United Kingdom: Andy Gladwin, head of global mobile GTM at Cheetah Digital, steps into Mobile Ecosystem Forum’s (MEF) newly created MEF Ambassador role to support and structure [...]

• Turning Cookie Panic into Positivity: Interview with John Stoneman - Triplelift

  3 years ago News

  

  At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

• Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

  3 years ago News

  

  Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [...]

• The cookieless future: a new era for privacy?

  3 years ago News

  

  With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

• Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook

  3 years ago News

  

  In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

• Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [...]

• ATS London 2022: what went down

  3 years ago News

  

  ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

• Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]

• Vodafone Leverages GumGum’s Contextual Intelligence Platform

  3 years ago News

  

  GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]

• The Wires Global - Meet the Judges: Patrick Zinga

  3 years ago News

  

  Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]