Latest Stories

• Former Yahoo Director Chris Vincelli Joins Anzu as VP Business Development

  3 years ago News

  

  Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]

• Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale

  3 years ago News

  

  Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]

• Integral Ad Science Expands in South Korea & Appoints Industry Veteran Inwon Park as the Head of Korea Market

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]

• Entravision & Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

  3 years ago News

  

   Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]

• Scibids Taps Nadia Gonzalez to Run Global Marketing & Wider Adoption of Paid Media AI for Brands & Agencies

  3 years ago News

  

  Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]

• Britons Cancel 1.5m Streaming Subscriptions; US Court Deems Data Scraping Legal

  3 years ago News

  

  In today’s ExchangeWire news digest: research from Kantar reveals British households have cancelled 1.5 million streaming subscriptions; the US Ninth Circuit of Appeals rules data scraping legal; and DiDi Global sees shares plummet as it plans to delist in the [...]

• America’s Fastest Growing Company ‘AdPushup Inc’ Renamed as ‘Zelto Inc’

  3 years ago News

  

  AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]

• Google Removes Apps Harvesting User Data; Big Tech to Lose Billions due to Apple's Privacy Changes

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google removes apps harvesting user data from its Play Store; Apple's privacy changes to cost Big Tech billions; Time [...]

• InMobi’s Philip Gale on The Metaverse; Gaming Ad Spend; and NFT Games

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Philip Gale, Head of Agency Development, EMEA at InMobi, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the privacy implications of the metaverse. They also mull over low levels of gaming advertising [...]

• IPA Bellwether Q1 2022: What We Learned

  3 years ago News

  

  The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate. The report, which [...]