Latest Stories

• Teads: Smartphone Purchase Intenders are Challenging Brand Loyalty

  3 years ago News

  

  Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

• Why User Consent and First-Party Data are Vital to the Future of Advertising

  3 years ago News

  

  Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]

• IAS Enhances Contextual Targeting ROI Tools with Launch of ‘Control Panel’

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable [...]

• impact.com & iPX Bringing Together All Players in the Partnership Economy

  3 years ago News

  

  impact.com, the world’s leading partnership management platform, announced today (May 17th 2022) it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14th at Pier Sixty Chelsea Piers in New York, NY—to network, [...]

• Cavai Tests Innovative New Approach for the Home Office’s ‘ParentWise’ Pilot Campaign

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in their care. The use [...]

• Context, cooperation and evolution: what we learned at ATS Madrid 2022

  3 years ago News

  

  ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

• Pubmatic Expands CTV Business in Europe

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (17th May 2022) announced new connected TV/over-the-top (CTV/OTT) partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected [...]

• Google Faces Legal Action for Use of NHS Data; Microsoft Fights for Talent by Boosting Pay

  3 years ago News

  

  In today's ExchangeWire news digest: Google faces legal action for using NHS data without patients' consent; Microsoft boosts employee compensation to retain talent; and Meta announces its plans to test end-to-end encryption for the Quest VR messenger app.   Google faces legal action [...]

• Tappx Acquires Mobile Gaming Brand From The Bench

  3 years ago News

  

  Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx's diversification strategy and its clear commitment to [...]

• In Solving for Third-Party Cookies, We Can Solve for So Much More

  3 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]