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Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]
Why Data Is the Future of FMCG Retail
Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s multibillion-dollar acquisition of Whole Foods is leading the charge, with Alibaba's investment in Indian grocer Bigbasket likely to be in [...]
You Could Be Wasting Half of Your Marketing Spend
Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously faces. Despite this, almost a quarter (23%) of digital marketers aren’t tracking campaign spend whatsoever, according to our recent research [...]
GDPR Roundtable: The Opportunity for Change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union, forever. Hefty fines and repercussions await those failing to comply; [...]
DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]
SunMoon Now Sells More Than Apples With ERP
Once a company that had just one product on its inventory, SunMoon is discovering a whole new world of possibilities that an enterprise resource planning (ERP) system can bring. It is, however, taking the time to ensure all processes and [...]
Is It Worth Brands Pursuing 100% Viewability?
Ask any brand for its optimum viewability target and the chances are the answer will be 100%. This is an understandable goal, given viewability is a prerequisite for engagement – an impression has no opportunity to engage if it can’t [...]
It’s Time to Finally Stop Ad Fraud
Ad fraud affects every stakeholder in the advertising industry. But rather than doctor the symptoms, the industry needs to get together to work on the roots of the problem. Nigel Gilbert (pictured below), VP of strategic development EMEA, AppNexus, takes [...]
Retail Research: Desktop Leads Mobile for Research & Purchase of Christmas Goods
More than three-quarters (76%) of consumers have made a purchase on Amazon during their Christmas shopping, with 48% making it their first port of call when searching for items. These are among the findings from RetailTechNews’ latest whitepaper, which also [...]
Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius
The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources, and is fragmented within various systems, how can a marketer properly use that data to make the best decisions for [...]
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