Latest Stories

• Hivestack Announce Strategic Partnership with BlueFocus Media

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]

• Hivestack & MediaMath Announce Global Programmatic DOOH Partnership

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. The partnership will see MediaMath and Hivestack combine their world-leading [...]

• Amazon Acquires Software Start-up, Veeqo; Una Brands & KlickBrands Partner for South Korean Expansion

  3 years ago News

  

  In today’s ExchangeWire news digest: Amazon purchases e-commerce software start-up, Veeqo; Una Brands allies with KlickBrands to enter the South Korean e-commerce market; and FTX establishes FTX Europe to progress its global expansion.   Amazon acquires e-commerce software start-up, Veeqo Amazon has acquired [...]

• Xandr & Scibids Partner to Bring Customisable, Independent AI to Paid Digital Media Buyers

  3 years ago News

  

  Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit. The result is a frictionless experience for [...]

• The Role of Madtech Middleware as an Enabler in the APAC Region

  3 years ago News

  

  Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

• Netflix Suspends Service in Russia; Samsung Addresses Reports of App Throttling

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix protests the invasion of Ukraine by suspending its service in Russia; Samsung addresses claims its software throttles apps; and Disney+ announces plans to launch an ad-supported subscription offering.   Netflix suspends service in Russia International streaming platform, [...]

• Exterion Media France Selects Hivestack as DOOH & SSP Partner

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale [...]

• Retail Media: The What & The Why

  3 years ago News

  

  Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

• Zeotap Report Reveals the Commercial Impact of Data Privacy

  3 years ago News

  

  New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely [...]

• Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start Ups Join TikTok's Exit from India

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start ups follow TikTok's exit from India; Apple [...]