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Marketers & GDPR: Q&A with Ian Woolley, Ensighten
GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]
Mobile Viewability Matters: Peering into the World of In-App Measurement
According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 – 37% more than the average time spent on desktops and laptops. Within this context, apps account for 82% of total [...]
Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers; and For Most [...]
AR Will Bring New Growth: Q&A with Stuart Flint, Oath
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]
Selling Your Goods Online: Measurement, Challenges, and Pioneers – Q&A with Summit
Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a perennial thorn in their side. Speaking exclusively with RetailTechNews, David Trolle (pictured below), head of online [...]
Weekly Focus: JD.com Sets Up Blockchain & AI Accelerator
JD.com takes the spotlight this week with the launch of a new accelerator dedicated to the development of blockchain and artificial intelligence (AI) technologies. Dubbed 'AI Catapult', the accelerator would be part of the Chinese retailer's AI programme and work [...]
APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep; Malaysia Publisher Platform [...]
AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]
Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul
There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]
AI Realities & Futures In Retail
The retail sector has often been regarded as slow when it comes to the adoption of artificial intelligence. However, an industry that once seemed unsure how best to leverage this technology, is slowly getting to grips with its proper application. [...]
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