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APAC Marketers Should Use Same Metrics to Compare Retargeting Results
To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a 'tug-of-war' between competing vendors and drive more effective marketing activities [...]
Tapping into Technology to Ease Pressure During Peak Shopping Periods
In this piece for RetailTechNews, Kelly White, general manager of WWT Asynchrony Labs, explores the range of technologies available to ensure retailers can cater to customer demand. Digital disruptor Amazon has decided to take on the high street. A few weeks [...]
3D Technology Will Change the Customer Experience from In-Store to At-Home
Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D, explains that the challenge is that there hasn’t been a standard set yet when it comes [...]
Weekly Focus: Shopee Aims to Ease Cross-Border Barriers with China Marketplace
This week, we turn the spotlight on Singapore-based retail platform Shopee, which is looking to ease cross-border pain-points with its new China marketplace. Owned by online gaming and commerce company Sea, formerly known as Garena, Shopee launched its new marketplace, [...]
Digital Knowledge Management Helping Brands Remain Visible: Q&A with Yext
The way consumers search has been evolving for years, but now, with the evolution of technology like voice and chat interfaces, that evolution has jumped to lightspeed. In the build up to Retail Week Live, which is run in partnership [...]
Payment-Over-Time Subscriptions Crucial to Successful Digital Transformation
Retail plays a huge role in the success of the global economy. According to figures from eMarketer, global retail sales in 2017 were predicted to add up to USD$23.45tn (£16.94tn); and this figure is set to rise to USD$27.73tn (£19.9tn) [...]
Why TV Broadcasters Need to Rethink Traditional Infrastructure & Embrace AI
For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the first quarter of 2017, according to PwC. What’s more, ad revenue was expected to decline [...]
Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market
The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home to some of the fastest growing digital markets in the world. The smartphone market continues [...]
Digitisation & Data Science: Q&A with Coralie Petermann, Sublime Skinz
To survive digital transformation, businesses must be versatile, agile, and tech-savvy, says Coralie Petermann (pictured below), director of data science, Sublime Skinz, in this Q&A with ExchangeWire. As a consequence, data science is becoming increasingly important in organisations. ExchangeWire: How do [...]
Amazon Acquires Smart Doorbell Company Ring; Amazon Adds an AR Functionality to Its Android App
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Acquires Smart Doorbell Company Ring; Amazon Adds an AR [...]
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