Latest Stories

• Emily Ad Woman's & The Women In Programmatic Network's Emily Palmer on Russian Ad Bans; AMP; and Google’s Checks

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Emily Palmer, consultant at Emily Ad Woman and board member of The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Russian ad bans; Accelerated Mobile Pages; and Google’s [...]

• An Open Letter to the Advertising Technology Industry from MGID

  3 years ago News

  

  Russia's attack on Ukraine stretched into its sixth day on 1st March, with a huge armoured convoy moving toward the capital, Kyiv, and major cities hit by more heavy shelling. So far, at least 102 civilians in Ukraine have been killed [...]

• ShowHeroes Appoints Former Teads Exec Eric Shih to Board of Directors

  3 years ago News

  ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member. Shih will give strategic direction to the company as it [...]

• DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and [...]

• Bidstack Partner with Popular Farm Simulation Game Goodville

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville. The partnership will see Bidstack’s lightweight SDK integrated into the title allowing ads to be served seamlessly onto banners and [...]

• Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223.7 Billion for Metaverse

  3 years ago News

  

  In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement; South Korea pledge ₩223.7bn (£139m) to developing a national Metaverse; and ITV launch the UK's first AVOD/SVOD platform, ITVX.    Disney open [...]

• Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

  3 years ago News

  

  Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company, today announced a partnership in France with Clear Channel Europe’s programmatic buying platform, LaunchPAD. Through this new partnership, Clear Channel will integrate with Hivestack as its first DOOH SSP [...]

• Making Science Places 2021 Gross Accounting Margin at €108.2M Post International Expansion

  3 years ago News

  

  Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, has presented its financial results for the 2021 financial year. The consultancy has achieved a record turnover, reaching €108.2m (£90.2m), 87.7% more than the previous year. Additionally, gross [...]

• Apple Take a Stand Against Russian Invasion; Netflix to Acquire Next Games

  3 years ago News

  

  In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl.    Apple block access to [...]

• Yahoo Unlocks Stronger Results for Brand Storytelling with Newest Video Lite Feature

  3 years ago News

  

  Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and [...]