Latest Stories

• In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development

  3 years ago News

  

  Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]

• Making Science Continues International Expansion With Two Acquisitions in Q1 2022

  3 years ago News

  

  Making Science has announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media, the full service media agency with locations in both Sweden and Denmark. Speaking of the news, Niclas Fröberg, chairman [...]

• Pubstack Anuncio de Webinar

  3 years ago News

  

  Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022."  La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]

• Meta Sued Over Facebook Facial Recognition System; EPC Complaint Targets Google Ad Tech

  3 years ago News

  

  In today's ExchangeWire news digest: Meta faces legal action over claims Facebook's facial recognition system collected data without consent; the EPC targets Google's ad tech in new antitrust complaint; and TikTok expands their team of content moderators in Europe to tackle harmful content. Meta sued in [...]

• SoftBank Face Third Conflict With Allen Wu; The CMA to Babysit Google's Privacy Sandbox

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank are facing a third legal fight with the head of their Chinese joint venture, Allen Wu; the CMA will oversee the development of Google's Privacy Sandbox after legally binding commitments were agreed; and a [...]

• VlogBox Creates A to Z Movie Box for Echelon Studios

  3 years ago News

  

  Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]

• Bensons for Beds Appoints the7stars as Media Agency

  3 years ago News

  

  Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]

• impact.com Partners with Norsk Tipping to Drive a Sophisticated Partnership Strategy

  3 years ago News

  

  The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway.  Norsk Tipping [...]

• Amazon’s Stock Skyrockets; Facebook Threatens to Leave Europe if Data-Sharing with US Ends

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]

• Fifty's Simon Eaton on Google Topics; Sony; and Meta

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Google has announced plans to develop an [...]