Latest Stories

• TheViewPoint is Now Certified by Extreme Reach Video Ad Server

  3 years ago News

  

  TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]

• SoftBank Discuss Arm IPO; Meta's Oversight Board Advise Tighter Protection Against Doxing

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank announce plans for Arm's IPO after the merger between Nvidia and Arm terminated; Meta's Oversight Board have advised that the platform should have a stronger stance against doxing; and Shopware have raised USD$100m (~£73.66m) [...]

• Bouygues Telecom, Realytics, and Smart Create TVMOTIK for Targeted TV Advertising

  3 years ago News

  Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

• smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting

  3 years ago News

  

  smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

• Cavai Announces Launch of Conversational Video to Maximise Engagement and Impact

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising.  The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]

• Facebook Threatens to Leave Europe; Google Faces €2.1bn Over Shopping Antitrust Lawsuit

  3 years ago News

  

  In today's ExchangeWire news digest: Facebook threatens to withdraw from Europe if data-sharing with its US operations ends; Google faces a new lawsuit of at least €2.1bn (£1bn) over shopping antitrust case; and Innovid acquires TVSquared for USD $160 million (£118m).   Facebook Threatens [...]

• Ogury Appoints Industry Veteran Geoffroy Martin as Chief Operating Officer

  3 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

• Ogury Nomina Geoffroy Martin, Esperto di Lunga Data Nel Settore, Come Direttore Operativo

  3 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, annuncia la nomina di Geoffroy Martin come direttore operativo. Con questo ruolo, Martin guiderà la continua direzione di sviluppo globale dell'azienda e si occuperà della supervisione di [...]

• Ogury Nomme Geoffroy Martin au Poste de Chief Operating Officer

  3 years ago News

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Geoffroy Martin au poste de chief operating officer. Il dirigera la croissance de l'entreprise au niveau mondial et supervisera le développement [...]

• Ogury Nombra a uno de los Referentes del Sector, Geoffroy Martin, Como Chief Operating Officer

  3 years ago News

  Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy el nombramiento de Geoffroy Martin como chief operating officer. En su rol, Martin liderará la expansión mundial de la empresa y [...]