Latest Stories

• the7stars Wins Illva Saronno Media Account for UK Market

  3 years ago News

  

  Illva Saronno, a leader in the global wine and spirits business, has today appointed the7stars to handle its UK media planning and buying account.    After the launch of the new subsidiary Disaronno International UK, Illva Saronno has seen exciting growth [...]

• PubMatic Selected by GroupM to Support the Supply Chain of the Future

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a global partnership with GroupM to enable GroupM Premium Marketplace in EMEA. A unified programmatic marketplace that will increase media buying transparency and efficiency, the partnership [...]

• Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu

  3 years ago News

  

  In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy.   Chinese start-ups follow TikTok’s withdrawal from India A number of [...]

• Good-Loop Accelerates US Expansion Plans After Closing $6.1M Series A Round

  3 years ago News

  

  Good-Loop - a global ad tech company that converts people’s attention to ads into donations to good causes - has announced it has closed a Series A round of $6.1M (£4.5M). The funds will be used to accelerate the company’s product [...]

• Crimtan are Certified Gold Standard 2.0 by the IAB

  3 years ago News

  

  Global lifecycle marketing experts, Crimtan, are delighted to announce that they have been certified Gold Standard 2.0 by the IAB (Internet Advertising Bureau UK). Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent [...]

• Silverbullet’s 4D Context Outcomes Engine is now live with Reticle

  3 years ago News

  

  4D, a division of Silverbullet, today announced it has partnered with emotional AI company, Reticle, as it continues to enhance its Context Outcomes Engine offering. 4D is excited to partner with Reticle, who joins its Dimension Marketplace network which supports [...]

• Social Media Giants Sanction Russian Media; Google Launch 'Checks' for Mobile Developers

  3 years ago News

  

  In today's ExchangeWire news digest: Facebook, Youtube, Twitter, and Google sanction Russia following Ukraine invasion; Google to launch 'Checks' for mobile app developers; and LinkedIn launch a new podcast network.   Social media giants block Russian ads following Ukraine invasion Facebook and YouTube [...]

• The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug

  3 years ago News

  

  In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

• AdPlayer.Pro Outstream Video Ads Solutions Provider to Strengthen YouTube Integration

  3 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]

• El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Fortalece la Integración de YouTube

  3 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]