Latest Stories

• The Rise of Mobile: A Future That Works for Everyone

  8 years ago News

  

  The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to ordering your dinner to arrive for you once you get home. For an everyday user, [...]

• LATAM Is the Fastest Growing E-commerce Market; DynAdmic Launches Academy in Brazil

  8 years ago News

  

  In this week’s LATAM Roundup: The e-commerce market is expected to grow by 11% in the next five years, and Latin America is leading on speed, according to Worldpay’s latest report, reaching USD$118bn (£89.8bn) in 2021; DynAdmic launched its DynAdmic [...]

• BVDW fordert europäisches CfBA-Chapter; Meetrics erweitert MRC-Akkreditierung

  8 years ago News

  

  ExchangeWire bündelt jede Woche die wichtigsten Nachrichten aus der Region DACH. Diese Woche: BVDW kritisiert Coalition for Better Ads-Initiative und fordert europäische Interessenvertretung; Meetrics erweitert MRC-Akkreditierung; und Burda Forward weist ungültigen Traffic aus. BVDW kritisiert "Coalition for Better Ads”-Initiative Der offene Brief [...]

• Only 3% of Data Professionals Understand Implications of the GDPR

  8 years ago News

  

  ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack of preparation and severe risk of non-compliance. Insurance, finance and banking sector appear to be ahead of the curve; retailers [...]

• Tech Giants Show No Sign of Slowing Down as Twitter, Alphabet & Amazon Post Earnings

  8 years ago News

  

  Twitter, Amazon, and Alphabet have all beat analysts’ expectation, posting strong Q3 results. While both Amazon and Alphabet are looking to improve their foothold in Asia, Twitter has boosted its number of monthly average users (MAUs), and looks to be [...]

• It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech

  8 years ago News

  

  In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads [...]

• UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; [...]

• Surviving the Ad Tech Cull

  8 years ago News

  

  In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and [...]

• Kick Over the Programmatic Rock a Little More

  8 years ago News

  

  The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work to be done for a successful marketplace. Writing exclusively for ExchangeWire, Ryan Gauss (pictured below), EVP of Product, AerServ, explains [...]

• Better Transparency In-House Could Cost German Agencies Business

  8 years ago News

  

  The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ [...]