Latest Stories

• Schroders’ Digital OOH-led Omnichannel Campaign Drives Impressive 80%+ CTR

  3 years ago News

  

  VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]

• Teads’ Monique Pintarelli Promoted to Chief Revenue Officer for US Market

  3 years ago News

  

  Teads, the global media platform, has announced the promotion of Monique Pintarelli to chief revenue officer for the United States.  This promotion follows the resignation of Jim Daily, who previously led the US business.  Monique joined Teads in 2018, with considerable [...]

• EV Consumers Still Need Education as 40% Don’t Understand Benefits of Buying an Electric Car

  3 years ago News

  

  Teads, the global media platform, has released the results of its comprehensive automotive research in partnership with Kantar. The global study unveiled that only a few brands are already strongly associated with electric vehicles (EVs), and that there is [...]

• Half of UK Consumers Plan to Reduce Their Carbon Footprint Through Food Choices

  3 years ago News

  

   Teads, the global media platform, has announced the results of its latest consumer survey in partnership with Kantar. The research commissioned in the UK revealed that sustainability is as great a motivation as wellness for consumers' food purchase and lifestyle [...]

• Huobi Global Launch Metaverse Fund; Google Track User Locations

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Huobi Global have launched their Lunar New Year campaign to encourage the development of the metaverse; Attorney General [...]

• Assembly's Femi Taiwo on Google-Facebook; GDPR; and Microsoft's Gaming Acquisition

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Assembly’s head of consultancy, Europe, Femi Taiwo, joins ExchangeWire's Grace Dillon and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - The CEO of Google and their [...]

• Privacy-First Solutions Still Not a Priority for 60% of UK Media Planners - Blis

  3 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner, announces the launch of its new research-based e-guide, “The insider report: by media planners, for media planners”. The e-guide is designed to ensure media planners are better informed and prepared for a more [...]

• Integral Ad Science Study Reveals Challenges and Priorities for Marketers in India

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and [...]

• Didomi’s Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group

  3 years ago News

  

  Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group. Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and [...]

• Taboola Launches Homepage For You, Offering More Than 30% Increase in CTRs 

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]