Latest Stories

• Didomi’s Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group

  3 years ago News

  

  Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group. Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and [...]

• Taboola Launches Homepage For You, Offering More Than 30% Increase in CTRs 

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]

• Apex Mobile Media & AdInMo Forge Partnership to Accelerate In-Game Advertising Adoption 

  3 years ago News

  

  InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.  Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated [...]

• TheViewPoint Welcomes Alexander Groysman as Board Advisor

  3 years ago News

  

  Since its inception in 2019, TheViewPoint has established itself as one of the top publisher-facing ad monetisation platforms on the market, and is now a leading technology provider for broadcasters in North America, Latin America, and Europe. Alexander Groysman brings to [...]

• Meta's Payment System Falls Apart; The European Commission Propose Digital Rights

  3 years ago News

  

  In today's ExchangeWire news digest: The Diem Association are allegedly selling their technology to Silvergate Capital Corp; The European Commission has set out to ensure that the digital world is safe for users by proposing a set of principles; and [...]

• Cavai - Azerion Alliance to Amplify Conversational Advertising to more European Markets

  3 years ago News

  

  Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising.  Having initially [...]

• 82% of Active, Smart Speaker Listeners Interacted Positively with Octave Audio and Say It Now Voice-Activated Charity Ads

  3 years ago News

  

  Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device. The pandemic has shaken the charity sector [...]

• AdPlayer.Pro Online Video Advertising Tech Company Reports its Q4 2021 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions, has released the company’s Q4 2021 business results, reporting the further increase of video ad serving volumes, as well as new partnerships on the supply side.  According to the announcement, the number [...]

• El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Presente Resultados del Cuarto Trimestre de 2021

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de publicidad en vídeo outstream, ha publicado los resultados comerciales del cuarto trimestre de 2021 de la compañía, que demuestran el aumento de los volúmenes de impresiones de anuncios de vídeo servidos, así como [...]

• Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2022 Customer Experience Imperatives. The executive guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with [...]