Latest Stories

• US States Amend Complaint Against Google; Google Construct “Fortnite Task Force”, Epic Alleges

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a group of US states have filed an amended complaint against Google; Google constructed a “Fortnite task force”, [...]

• The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover: - Apple are secretly buying Google ads [...]

• Zeotap Launches on Google Cloud Marketplace

  3 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]

• Braze Valued at USD$8bn After IPO; US FTC Push Facebook Antitrust Lawsuit

  3 years ago News

  

  In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]

• IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new study uncovers critical challenges and opportunities as programmatic ad [...]

• DoubleVerify Launches Publisher Solution in Europe

  3 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher Suite is now available to European publishers. Additionally, DV has expanded its Publisher Division to Europe to manage growing demand, [...]

• ByteDance Predicting a Boom, Research Suggests; Facily Close a Series D

  3 years ago News

  

  In today’s ExchangeWire news digest: ByteDance's gross revenue is expected to rise 60% this year; Facily have raised USD$250m (£185.7m) in a Series D; and the "KuCoin Metaverse Fund" has been established by KuCoin Labs.   ByteDance's gross revenue predicted to rise [...]

• Bidstack Expands their Portfolio of Simulation Games with Dovetail Games

  3 years ago News

  

  Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles. The hyper-realistic simulation games, which are available across PC and Console, are played [...]

• Tikehau Capital To Invest in Mint to Support their Growth Plan in the Digital Advertising Automation Sector

  3 years ago News

  Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]

• Cavai Announce Partnership with Azerion Italy as it Continues on Steep Growth Trajectory

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, have announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats at scale within this key European market. Cavai has built the world’s leading global conversational [...]