Latest Stories

• Why Digital Advertisers Need a Premium Marketplace

  8 years ago News

  

  There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective. Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing [...]

• SEA Viewability Close to US Standards; Taptica Acquires Japan Mobile Ad Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA viewability close to US standards; Taptica acquires Japan mobile ad platform; WeChat user base to hit [...]

• Media iQ Announces Significant Investment Round from ECI Partners

  8 years ago News

  

  Today (19 July) global analytics technology company, Media iQ, has announced a significant investment round from private equity firm ECI Partners, for an undisclosed sum. The deal will see ECI take a minority stake in Media iQ to drive accelerated [...]

• SpotX Forms Consulting Arm; Krush Launches Advertising Solution

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: SpotX to guide video advertising strategies; Krush enters the programmatic space; Sizmek introduces frequency capping; Centro rebrands media platform; Accenture acquires Clearhead; [...]

• Internet Advertising’s Robust Growth Hides an Inconvenient Truth

  8 years ago News

  

  Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund (pictured below). If you take a look at the recent Advertising [...]

• Netflix Trounces Analysts' Expectations in Q2 Earnings

  8 years ago News

  

  Through adding a whopping 5.2 million total subscribers, versus the company forecast of 3.2 million, Netflix soared past Q2 growth targets, both on the domestic and international fronts.  The company was rewarded with an 8% rise in stock price in the [...]

• Meeting Minimum Viewability Standards Ignores 98% Engagement; Q&A with Dave Jacobs, 33Across

  8 years ago News

  

  In order for publishers to be competitive and drive revenue for success, as well as for marketers to better engage with their consumers, viewability of high-quality, scalable advertising continues to be important to both. Dave Jacobs (pictured below), COO, 33Across, [...]

• ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

  8 years ago News

  

  This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches [...]

• Online-Audio wächst um 40%; Viewability Bidding von Active Agent und batch Media

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Online-Audio-Werbung boomt; Active Agent und batch Media bringen Viewability Bidding; und Glispa stellt Avocarrot vor. Online-Audio-Werbung in Deutschland auf dem Vormarsch Digitale Audio-Werbung ist in Deutschland ein Wachstumsmarkt. Zu diesem Schluss [...]

• What is SPO & Why is Everybody Talking About It?

  8 years ago News

  

  If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you [...]