Latest Stories

• Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World

  4 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]

• Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]

• Publicis Media's Jo Mackenzie on ‘Green’ Claims, Free Netflix, and Digital Transformation

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week, they cover:   - The Advertising Standards Authority [...]

• Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m

  4 years ago News

  

  In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal.   Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]

• Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

  4 years ago News

  

  Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

• Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]

• Hawk Expands its Omni-Channel Capabilities with Anzu’s In-Game Advertising Platform

  4 years ago News

  

  Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]

• Myntelligence Becomes MINT, the New Brand that Creates Real Value from Digital Business, Making the World of ADV Sustainable and Accessible to All

  4 years ago News

  In the digital era, companies are increasingly looking for sustainable business models. In the digital world, sustainability means participating in creating a digital society on a human scale. MINT, thanks to its Artificial Intelligence algorithms and its ability to automate the [...]

• DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic

  4 years ago News

  

   DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]

• Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment

  4 years ago News

  

  In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m).   Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]